Why we have a team

We love the concept of an ambassador – the idea that someone you respect and share values with can represent you from afar. However, we don’t think the term reflects the relationships we are building. It just doesn’t go far enough or capture what we’re asking for.

We want to support riders, help them fulfil their personal goals, and inspire others to follow in their footsteps. Of course, we also want to create the very best equipment along the way – equipment that will benefit all of us. 

We identified that the riders we work with, whilst not part of the immediate Tailfin staff, are technically extensions of the product development team. After all, we reach out to a critical core of riders for direct feedback on product development, so why not make this relationship a little more collaborative?  

On top of this closer collaboration, we also think what we are doing is pretty special and unique. We also appreciate all existing and potential Tailfin users would be interested in how we are approaching and creating the next generation of Tailfin Technical Bikepacking Equipment.